Start with the Basics
I answer the following questions in my book: What's the difference between Twitter and Twitter ads? How does Twitter ads compare to other platforms? How do I get the most out of my ad spend?
Learn Advanced Tactics
In the book, I cover how to handle retargeting on Twitter. I also break down the difference between direct response, brand marketing, acquisition and nurture and how to leverage each on Twitter ads.
Clayton Pritchard - Growth Marketing at Highfive
"The Twitter Ads Tactics ebook gives you all the information you need to be successful with Twitter Ads. These aren't tips and tricks written by someone guessing either. After working with thousands of advertisers during his time at Twitter, Connor is an ads expert, and he really knows his stuff!"