Blog

#InsiderTips: Manage and Optimize your Twitter Advertising Budget

Last year I co-authored a blog with the Global SMB Marketing team at Twitter about optimizing budget and bidding. My key takeaways are the followi...

Twitter Targeting 101

The most important thing for targeting is to view it as a living, breathing part of your campaign design. Simply put, targeting should evolve a lo...

10 Dos & Don’ts when Starting Twitter Ads

In my time at twitter, I spoke with somewhere in the ballpark of 5 to 10 thousand businesses directly or indirectly. These businesses ranged from...